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Denim Care in 7 steps

Follow our simple guide for how to best care for your denim soul mate, ensuring a long lasting relationship
that keeps your jeans fresh as the day you bought them. Our jeans are made with premium European
denim, giving the ultimate in comfort and a premium finish that holds its shape, wear after wear.

TURN YOUR JEANS INSIDE OUT BEFORE WASHING
TO AVOID FADING AND UNWANTED CRINKLES

COLD MACHINE WASH WITH LIKE COLOURS

USE A MILD DETERGENT

DO NOT SOAK YOUR JEANS. THIS WILL
CAUSE THEM TO FADE FASTER

DRY FLAT IN THE SHADE

TO MAINTAIN ORIGINAL COLOUR
AND SHAPE DO NOT TUMBLE DRY

USE A WARM IRON WITH LOTS OF
STEAM TO ACHIEVE A POLISHED LOOK

Denim Card Guide

TURN YOUR JEANS INSIDE OUT BEFORE WASHING

COLD MACHINE WASH

USE A MILD DETERGENT

DO NOT SOAK YOUR JEANS

DRY FLAT IN THE SHADE

DO NOT TUMBLE DRY

USE A WARM IRON WITH LOTS OF STEAM