Forever New

Brand Story

Forever New originated in 2006. Founding directors saw an opportunity to bring the latest international trends to Australia at unbeatable value, offering customers an irresistible new fashion destination.

The brand was officially launched in September 2006 with the opening of Forever New Chadstone, Melbourne, which continues to be a huge success.

In just over 2 years, 40 stores have opened across Australia.

International stores have been opened in India, China & the Middle East.

The first flagship store, opening on November 20th 2008, is a 2 level store on the Bourke Street mall in Melbourne.

Watch this space for updates on the expansion of this innovative young brand.

Brand Story