Forever New

Forever New originated in 2006. Founding directors saw an opportunity to bring the latest international trends to Australia at unbeatable value, offering customers an irresistible new fashion destination.

The brand was officially launched in September 2006 with the opening of Forever New Chadstone, Melbourne, which continues to be a huge success.

In just over 3 years, 49 stores have opened across Australia, including the new Northland store in Victoria.

International stores have been opened in India, China, Turkey and South Africa.

The first flagship store, which opened on November 20th 2008, is a 2 level store on the Bourke Street mall in Melbourne.

Watch this space for updates on the expansion of this innovative young brand.