Be True Be You
Our new collection featuring
Bridget Malcolm

27 August, 2020

Be True Be You is a campaign series celebrating powerful women who embrace their differences and turn challenges into opportunities, becoming the most authentic versions of themselves along the way. 

Model and mental health advocate, Bridget Malcolm, fronts the third instalment of this series.

Born in Perth, the New York-based beauty has modelled for some of the world’s biggest brands. But success hasn’t come easy for Bridget - who spent a decade of her career battling an eating disorder and body dysmorphia.

Her journey into recovery began in 2017 after deciding to seek professional help.

From there, Bridget has continually worked towards mindfulness and empowered thinking to let go of anyone else’s idea of perfection. Along the way, she’s become a passionate mental health advocate - blogging about her experiences and co-hosting a podcast to open a dialogue around wellbeing in the fashion industry.

The Be True Be You campaign showcases Bridget in our latest collection. Filled with easy-wearing styles, it marks a transition into spring with warming shades of cherry red and sunshine yellow. Relaxed silhouettes are a key focus for the season, with tiered dresses and skirts leading the charge.

They arrive in our signature botanical prints, with soft tropicals and meadow-inspired ditsy patterns featuring heavily throughout. Summer knitwear and essential denim round out your capsule wardrobe, for a collection that will see you from spring to summer and beyond.