In celebration of our Limited Edition Designer Edit collection, we spoke to our in-house design team about their creative process.
When designing, are you more conscious of the designers in Paris, New York, London and Milan or everyday girls on the street?
Inspiration comes from many places. Runway inspiration plays a big part in translating trends and key looks. Social media; like Instagram is also key for us, we love to discover what the everyday girl is wearing and how she styles her look.
How does the Designer Edit differ from the Forever New main range?
The designer edit allows the heritage essence of the brand to shine through, whilst offering directional and special fashion pieces that the Forever New girl can add to her wardrobe.