FN Insider

Behind the design: Victoria Bliss’ Designer Edit Range

16 May, 2018

Behind the design: Victoria Bliss Designer Edit Range

Two years ago, we were delighted to offer RMIT Fashion Design student, Victoria Bliss a place in the Forever New Design team.

Fast forward just under two years, and Victoria is now thrilled to be launching her first capsule collection, as part of the Designer Edit range. We sat down with Victoria to discuss the details behind her very first capsule range.

Talk us through the inspiration behind the designer edit collection?

For this capsule collection, I wanted to offer the customer what I believe to be luxury staples: a tailored suit, wool coat, a chic Milano knit. I looked to both couture catwalk and street style when designing the range. I looked specifically at Parisian street style as I was so inspired after travelling there with Forever New on a fabric sourcing trip. I was really influenced by the chic, effortless nature of the Parisian women and wanted to capture that in the range. The final pieces are refined but at the same time they offer something for everyone, from the floral printed blouses to the backless jumpsuit – I designed the range with the Forever New customer in mind.

Georgie Abay

What is the design process for a curated collection such as this? 

My favourite part about the capsule collection design process is seeing how each piece works together and compliments one another. The developed print, which was designed by our talented design team, is a key focus for the range. The print embodies subtle blush hues with pops of ochre. I want the customer to be able to pair the collection together but also work it back into their everyday wardrobe, mixing with jeans or a denim jacket over the shoulders. In terms of process, I have a very organic approach to design. I let the fabric and drape inform the silhouette and build from there. My favourite part is seeing my drawings come to life and how they complement the body – it’s a very special moment.

Georgie Abay

Tell us about your journey from winning the RMIT scholarship in 2016 to designing your first capsule collection with Forever New?

Winning the RMIT scholarship at the start of 2016 was amazing, without it, my graduate collection would have been a lot smaller. The grant that I was awarded allowed me to produce exactly what I envisioned, from leather boots to luxury wool coats and fine jewellery pieces. The collection took off and I showed in China, New Zealand, Virgin Australia Fashion Festival and Mercedes-Benz Fashion Week, just to name a few! I began my journey at Forever New as a design assistant for Trend, however I then moved into outerwear where I specifically designed for tailoring. It was so great to have that exposure to trend and catwalk evaluation, to then focus on my key strengths in tailoring. Working for a global fashion company has been incredible. When designing across both Northern and Southern hemispheres, you really need to keep your finger on the pulse of the latest trends – which is what Forever New does so well, while also staying true to the brand and offering beautifully classic and feminine pieces.

Georgie Abay

What are your favourite pieces from the Designer Edit collection?

Tough question. I must admit I’m biased, so it’s hard to pick a favourite… but I do love the more structured tailored pieces, like the off the shoulder bustier dress or the little black suit. One of my favourites would have to be the charcoal longline coat, it’s a beautiful fit in luxury European wool fabric, with lovely hidden details like the hook and eyes at the cuffs or the reversible belt buckle – so the wearer has the option of a soft feminine blush or a more classic neutral toned belt. That said, there’s also a gorgeous flowy chiffon dress with a beautiful blouson sleeve that I absolutely love, so essentially most of the collection.

Georgie Abay

Georgie Abay

What do you see as the key trends to invest in this upcoming SS18 season?

Relaxed suiting and blazer dresses, absolutely.