FN Insider

Behind the Designer Edit Collection

22 August, 2017

Moodboard of fabrics and threads

In celebration of our Limited Edition Designer Edit collection, we spoke to our in-house design team about their creative process.

When designing, are you more conscious of the designers in Paris, New York, London and Milan or everyday girls on the street? 

Inspiration comes from many places. Runway inspiration plays a big part in translating trends and key looks. Social media; like Instagram is also key for us, we love to discover what the everyday girl is wearing and how she styles her look.

How does the Designer Edit differ from the Forever New main range?

The designer edit allows the heritage essence of the brand to shine through, whilst offering directional and special fashion pieces that the Forever New girl can add to her wardrobe.


Which is your favourite piece from the range? 

The beautiful long maxi dresses are perfect when you want to make a dramatic and memorable entrance. The prints and silhouettes on these dresses are quite special.

Dark, glamorous red tones feature heavily in the prints – is red a colour you see being particularly popular over the spring/summer season?

Red is a key colour on all the runways at the moment. It’s almost like red is the new black!

Where is the customer wearing the pieces in your mind? 

When designing the range its definitely about offering elevated fashion pieces. Whether it be a beautiful easy day dress to wear to brunch on the weekend, or a sophisticated and sexy evening dress for a special event.

Discover the collection.