Tell us a little bit more about the process that goes into designing the collection?
We start with researching trends seen on the catwalks, sidewalks and our buying trips. From here, our design team start to sketch. Once we’re happy with the sketches, we will send the designs off to be made into development samples. The sample and review stages can take a few months until we get the design exactly right. Once we’re happy with the ranges built, we place the orders. From here, it is just about managing samples with the wider business including the marketing and digital teams and ensuring the range is delivered on time into our warehouse for distribution to our stores.