Elle Ferguson, one part of dynamic style duo They All Hate Us, was our dream candidate to dress as part of our Spring Racing Bespoke campaign, with her feminine yet effortless style so synonymous with Forever New. It was exciting to watch the design evolve from initial sketches to the finished piece that will be revealed on Saturday at the Caulfield Cup. Here, we look behind the scenes at the creative process between Elle and our in-house design team.
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