Forever New October Collection | By The Sea


Forever New October Collection|

By The Sea

05 OCT 2021

Interview with Frederika Akander

Designed for long, carefree days on the boardwalk, our newest collection speaks to the effortlessness of summer dressing.

Try a sleek bodycon dress in statement pink or embrace a more relaxed silhouette with our sustainable linen and cotton dresses in fresh white and graphic floral. Resort-style separates including pleated skirts and jersey tanks in bold green create a chic, tonal look that’s perfect from sunrise to sunset.

Styling for the season takes a minimal turn. Swap the statement straw of spring and embrace subtle gold jewellery and chic sun hats. Nude or fresh white footwear arrives in the form of strappy tie-up sandals or slides and completes the look, while totes, baguette bags and clutches are treated to designer-look finishes.




Frederika Akander


Explore one of the trending colours of the season with our vibrant apple green styles. Wear this look head to toe with the help of a floaty pleated skirt and staple tank or slip on a sleek, strappy midi dress in this standout hue.

The chic tonal effect creates a minimal, yet polished look that can easily be transitioned from day to night. Pair with brown sandals or white block heels

Frederika Akander


A summer classic, the LWD or little white dress is a summer wardrobe go-to. Easily worn to a variety of events, occasions or just for day to day, our white dresses come in floaty silhouettes and with delicate broderie detailing this season.

Our Hunter Broderie Tiered Skater Dress is the perfect way to elevate your casual summer look. Pair with tie-up sandals or wedges and throw on a denim jacket when the sun goes down.


Frederika Akander


Knitwear isn’t just for winter; our luxe lightweight knit keeps you cool and comfortable all day, even when the weather heats up. Our premium knit fabrics for spring and summer are breathable and feature superior stretch that allows for easy movement with a sleek, fitted look.

Wear luxe knit dresses in bubblegum pink, vibrant green and cobalt blue and pair with minimal accessories.

Frederika Akander


Another summer essential, linen is a naturally cool and breathable fabric that has a beautiful tactile feel. This material takes minimal water and energy to manufacture making it a more Conscious choice.

Our linen edit features both dresses and separates in seasonal colours, including buttery yellow and sky blue as well as classic black and natural stone hues.

Frederika Akander