Forever New September Collection | Moments in the Sun


Forever New September Collection|

Moments in the Sun

24 AUG 2021

Interview with Frederika Akander

Embrace a return to easy, lightweight outfitting and prepare for the warmer weather with our newest collection. Spring is all about the dress, a Forever New signature, and this season they arrive in romantic silhouettes and classic prints.

Pretty floral minis offer a glam, vintage-inspired feel while flouncy sundresses and smocks in a range of soft tones and stripes boast a chic simplicity. 

The colour palette for the season is centred around neutrals with earthy tones offering contrast. Soft stone and cream keep things light and bright while deep browns offer something a little darker. Keep your eyes out for later in the season, we have some beautiful vibrant red and blue styles coming for those of you who love bold colour as well as classic blue stripes.

To complete your look, think about accessories that feature natural elements. Statment fringed earrings and crochet hats lend a nostalgic, boho appeal while simple sandals and slides bring a sense of comfort and ease. 





Frederika Akander


Calling to mind sun soaked beaches and idyllic landscapes, the tropical floral prints of our September collection bring a relaxed yet feminine appeal to your look. You'll find them on relaxed pants and dreamy, flowing maxi dresses. Pair these prints back with fresh white and chic tan accessories for an updated take on florals that will stay fresh all spring. 

Frederika Akander


A major trend for spring and summer, 70s inspired looks offer a bohemian take on feminine dressing that can easily be slotted into your existing wardrobe. The super flattering halter neck is found throughout our September collection on both midi and maxi sundresses for a pretty yet playful feel.

This influence isn't just found in the silhouettes of the collection, it also informs the prints and colours we've used. Our exclusive Aswick Ditsy print (seen above) appears on sundresses and mini skirts and, looks stunning styled back with solid brown in the form of staple tops or accessories

Frederika Akander


We are still loving the cut out trend and so you'll see our signature backless designs as well as side body cut outs on pretty, floral dresses. This blend of old and new brings a sense of playful modernity to traditionally flouncy, feminine designs, updating them for the new season. Pair these dresses with strappy heels for PM wear and easy sandals or slip-on flats for daytime.

Frederika Akander


Perfect for warm, sunny days, lightweight fabrics like linen and cotton are essential this spring. Our linen blend blazers and wide-leg pants mix and match to create a softer take on the traditional suit. Sure to become a favourite of yours throughout spring and summer, these tailored separates are a great option for a daytime event hosted outdoors or perhaps, used to dress up a staple top for an important zoom call while you're working from home.