Forever New December Collection | Summer Dreaming

 STYLE

Forever New December Collection|

Summer Dreaming

01 DEC 2021

model in white summer dress in font of a pool

As the days get longer and brighter, we usher in the start of the holiday season. With many of us returning to a new normal of socialising with friends and family, our wardrobe calls for a refresh.

Our newest collection offers styles suited to this time; versatile, playful and feminine. Strappy jumpsuits and relaxed midi dresses come in dreamy floral while sarong-style minis evoke an effortless, resort style glamour.

Lightweight and breathable fabrics like cotton and linen are still favourites and will keep you cool and comfortable as the weather heats up.

Styling stays simple and clean for the sunshine season, think nude coloured roman sandals, simple block heels and gold jewellery. Bags offer the finishing touch to your outfit and come in natural raffia or vegan, colour blocked leather. Mini bags and clutches are your go-to for evening outfits while larger, elevated totes have seen a comeback for daytime looks.

SHOP THE NEW COLLECTION NOW

 

KEY TRENDS OF THE SEASON

Frederika Akander

BOLD BLOOMS

Summer is all about florals and as a brand signature, our exclusive prints have become super important to our collections - and our customers. We are especially known for our lovingly-designed florals and this season we see traditional roses get a more modern and trending interpretation.

Long, flowing maxi and midi dresses are treated to pretty, whimsical florals in the season's trending colours; green, amber and pink. Wearing these designs keeps your overall look classic and feminine while still allowing you to experiment with trending hues. 

Frederika Akander

STATEMENT COLOUR

Trending colours run the gamut of the rainbow this season, with green, pink and red all arriving in time for the festive period. For those wanting to incorporate vibrant colour into their summertime wardrobe rotation, we have plenty of easy, lightweight linen sundresses in our trending colours as well as more neutral, muted shades of bone and cream. 

An easy way to wear colour this season is by sticking to a day dress in a solid colour and pairing it with neutral accessories and shoes. Top off the look with a tan, vegan leather bag or a straw tote and keep jewellery minimal. 

Frederika Akander

DAY TO NIGHT DRESSING

Along with our casual dresses and traditional event styles, our newest collection also boasts plenty of transitional designs. Think cut out jumpsuits and chic belted playsuits that can easily be dressed up or down.

With a return to socialising with our loved ones and attending long-awaited events, our wardrobes call for styles that can be worn from AM to PM and across multiple dress codes. Invest in strappy maxi dresses and printed jumpsuits that can be worn with sandals or heels and effortlessly change up your look with statement earrings and a cute mini bag

Frederika Akander

NATURAL LINEN

As the temperature rises, you'll be reaching for naturally breathable fabrics like cotton and linen. Discover our linen edit and find smart jumpsuits, easy separates and chic blazer dresses all made from this beautiful, tactile fabric.

Linen takes minimal water and energy to manufacture making it a more Conscious choice, as well as being one of the few materials that actually gets better with age. It becomes softer the more you wash (and wear) it. So, if you haven't already, this is the perfect time to incorporate this super fabric into your wardrobe. 

Frederika Akander