Forever New January Collection | Summer Stories


Forever New January Collection|

Summer Stories

11 JAN 2022

model in white summer dress in font of a pool

Welcome the new year with our latest collection. Embrace effortless, relaxed styles made for long summer days.

Casual, linen and jersey dresses offer comfort when the temperature rises while sleek pointelle dresses bring a new interpretation to the casual sundress. Statement colours of the season range from deep azure blue to candy pink and eye-catching amber yellow. For those who prefer a more understated look, the collection also boasts blouses, mini prairie dresses and maxi skirts in cream and neutral toned florals. 

Styling for the season stays pared back and neutral, allowing the vibrant colour of the range to really pop. Try strappy nude sandals or white mules and finish off your new look with a crossbody bag or chic raffia tote.




Frederika Akander


Whether we're road tripping along the coastline, relaxing at home or enjoying a staycation, many of us are savouring the last of the summer holidays. At this time of the year, we reach for relaxed pieces that provide comfort and ease of movement and, our newest range has plenty of these styles to choose from. 

Smock and swing dresses are an easy option for hot days and arrive in a wide array of vibrant colours that will bring a cheerful feel to your summer look. We also suggest opting for lightweight and breathable fabrics this season with much of the collection made using linen. cotton and recycled fibres. Natural linen and soft jersey have a beautiful, airy quality that is practical yet luxurious. 

Frederika Akander


Trending colours of the season evoke a fresh, summery feeling that's equal parts chic and cheerful. Shades of blue call to mind the Meditarrearn seaside, while striking amber yellow offers a fiery take on classic mustard. For those who prefer softer, more soothing hues we have candy pink midi skirts and tops, as well as cream dresses and playsuits in sepia floral. 

Wearing vibrant colour can be intimidating at first, but is super easy once you are confident in how to style it. Try wearing a solid colour day dress and pair it with natural-toned accessories. Another tip is to pair different shades of the same colour family together within one look.

When experimenting with statement colour it's always best to stick with minimal jewellery and, elevated footwear and bags to keep the look polished.

Frederika Akander


For those times when the occasion calls for some sophistication but the balmy temperature says otherwise, we have the perfect solution; flouncy, modern prairie dresses. This style is the ideal balance between relaxed and elegant.

With a bib style bodice, embroidery and a ruffled mini skirt, our Nicolette Splice Lace Mini is a chic LWD that no summer wardrobe is complete without. Wear with wedges and a glamorous sun hat for maximum appeal.