Thurley for Forever New, with Helen O'Connor - stylestories

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Posted On September 13, 2018

Thurley for Forever New, with Helen O’Connor



Introducing Thurley for Forever New. The limited edition capsule collection of dresses represents an interpretation of iconic Thurley silhouettes to provoke an ultra-feminine design aesthetic.  Featuring textured geometric lace, elegant fitted silhouettes, and a palette of soft spring hues designed for a calendar of glamorous spring events, the limited edition collection is available online and in selected stores. We sat down with Thurley designer, Helen O’Connor to discuss the inspiration behind the Thurley for Forever New collection.

Forever New: What was the starting point for the Thurley by Forever New collection?

Helen O’Connor: When designing this collection, I refined my signature detail and handwork into aspirational yet attainable pieces for the Forever New customer.

FN: The collection is available in Spring. Was this season of any influence on the designs?

HC: The capsule collection was inspired by spring racing. The spring racing carnival is my favorite time in the whole year, when the air is filled with the scent of spring flowers and everyone comes out of hibernation after a long cold winter! I love nothing more than dressing up for a day at the races and so do my customers, therefore each piece was inspired by timeless trackside glamour.

FN: Tell us about the colour palette and choice of fabrics?

HC: I have selected lace and embroidery as they represent my handwriting, whilst also appealing to the feminine Forever New woman. Each piece takes queues from my signature feminine silhouettes, such as full circle skirts and godets and with spliced laces that accentuate the female form. We have injected the capsule with some fresh bright hues which look particularly striking in the lace pieces.

FN: There are distinct designs in the collection. Were you designing for a particular event or woman in mind?

HC: I always design with two women in mind, mother and daughter, who are both very important customers to me. I always ensure I offer two quite distinctive looks for both age groups in each fabrication I work into. My signature dresses are always designed with spring racing and weddings in mind. I always try to ensure they are timeless and versatile, so women can treasure their purchase and wear it for years to come.

FN: What synergies do you see between the Thurley and Forever New brands?

HC: I think Forever New and Thurley share a very similar design ethos, everything is considered and done with integrity with our customer being our key inspiration.

FN: What similarities do you see between the Thurley woman and the Forever New woman?

HC: I think there is a real synergy between the Thurley and Forever New handwriting, we both want to bring out the best in women offering them feminine, timeless and high-quality pieces.

Shop the Thurley for Forever New collection.

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