Considered design and high-quality fabrics mean Forever New jeans are made to be worn on repeat. Expertly crafted for a perfect fit, each pair has been tried and tested to look great and feel even better. It’s time to meet your forever denim.

Super High-rise
Sculpting Jeans

The Sophie takes your skinny jeans to new heights. A flattering super-high rise corset-inspired waistband, exposed button fly and sculpting construction make for a statement style that perfects from waist to ankle.

  • Super High-Rise
    Super High-Rise
  • Slimming
    Slimming Pocket Construction
  • Sculpting Fit
    Sculpting Fit
  • Ankle Grazer
    Ankle Grazer Length
  • Skinny Fit
    Button Up Fly
  • Skinny Fit
    Premium European Denim
SHOP SOPHIE

High-rise
Ankle Grazer Jeans

Made from premium stretch denim, our Heidi jeans are made to move with you. A flattering high-rise waist and ankle-grazer length create a streamlined staple you’ll love year after year.

  • High-Rise
    High-Rise
  • Skinny Fit
    Button Up Fly
  • Ankle Grazer
    Ankle Grazer Length
  • Skinny Fit
    Premium European Denim
SHOP HEIDI

High-Rise
Sculpting Jeans

A certified staple, the Bella High-Rise Jeans are your 'always in' option. Cut to flatter, this signature sculpting style features a structured pocket design to smooth and shape where it counts the most.

  • High-Rise
    High-Rise
  • Slimming
    Slimming Pocket Construction
  • Sculpting Fit
    Sculpting Fit
  • Ankle Grazer
    Ankle Grazer Length
  • Skinny Fit
    Premium European Denim
SHOP HIGH-RISE

Mid-Rise
Ankle Grazer Jeans

The mid-rise is back and a must-have addition to your wardrobe. Cut from premium European denim, the Zoe is a comfy classic falls just below your waist for a relaxed and easy-to-wear look.

  • Mid-Rise wasit
    Mid-Rise
  • Skinny Fit
    Skinny Fit
  • Full Length Leg
    Ankle Grazer Length
  • Skinny Fit
    Premium European Denim
SHOP ZOE

Mid-rise
Straight Leg Jeans

Take on easy styling with the Isabel. This mid-rise style features a perfectly-cut straight leg for a relaxed, weekend-ready look that merges all-day comfort and freedom of movement.

  • Mid-Rise wasit
    Mid-Rise
  • Straight Leg
    Straight Leg
  • Cropped Length
    Cropped Length
  • Comfort Stretch Denim
    Comfort Stretch Denim
SHOP MID-RISE

Mid-rise
Curvy Jeans

Designed to fit and flatter an hourglass figure, these blue wash mid-rise curvy jeans are made for a narrow waist and wider hips. They come cut from a premium stretch denim and provide a snug fit from waist to ankle. Dress yours up or down for work, semi-casual events and off-duty days.

  • Mid-Rise wasit
    Mid-Rise
    Waist
  • Ankle Grazer Length
    Ankle
    Grazer Length
  • Premium European Denim
    Premium
    Denim
  • Hourglass Design
    Hourglass
    Design
SHOP HAILEY
On the blog

Three Ways to Style Skinny Jeans

Season after season, denim remains a firm fashion favourite in every stylish woman’s wardrobe.

Read More

KNOW YOUR DENIM.

Stretch

Great stretch and recovery -
looks great after every wash.

Stay Black Technology

Stay black technology prevents
fading in black jeans.

Fits

Petite, Tall and Curve
styles available.

Stretch

Premium European
denim fabrics.