This year, we celebrate 20 years of Forever New. Our story started with a simple premise; to create moments worth remembering through the pieces in her wardrobe. Twenty years later, we've built a global Australian fashion brand loved across more than 25 countries.
Our latest campaign is one that is close to our hearts; a celebration of the people, the collections, and the chapters that have shaped the Forever New story thus far. Class of Forever is now in session.
Celebrating 20 Years
From opening the doors to our very first store in Liverpool, New South Wales in 2006, to over 390 stores around the world today, we're a long way from where we started. Over the years, we've become a destination for all her wardrobe needs – the coat she'll reach for season after season, the elevated essentials that pull an outfit together effortlessly, the birthday dress she'll reminisce about for years to come.
"I really know myself now when I get into my own clothes.” - Kylah Day
To celebrate this milestone, we collaborated with Kylah Day, Bambi Northwood-Blyth, Annalise Dalins and Shan Kerr, both familiar faces and new friends of the brand. Step behind the scenes as they share their style stories, the lessons learned along the way, and their fondest memories of wearing Forever New.
"This signifies a new chapter. It's a very exciting next step for Forever New." - Annalise Dalins
KYLAH DAY
BAMBI NORTHWOOD-BLYTH
Shan kerr
ANNALISE DALINS
Forever Looks
As we look forward, our goal remains the same: to create pieces that move through different moments, seasons, and stages of life, crafted with the same timeless femininity and considered details that have been with us from the beginning.
“I always want to feel confident, comfortable, chic and put together, and for me, Forever New does that.” - Shan Kerr
“I love to see girls in the street wearing Forever New. As a global brand, it’s something that always takes me back to home and takes me back to me.” - Bambi Northwood-Blyth
“Twenty years of Forever New is an incredible milestone. From our beginnings in Australia to the global brand we are today, our ambition has continued to grow. As we look to the next chapter, we're setting our sights even higher, while continuing to create fashion our customers love. Thank you for being part of our story.” Carolyn Mackenzie, Managing Director
Editions
20 Years of Forever New
Introducing Class of Forever, a celebration of the people, the collections, and the chapters that have shaped our story thus far.
Port Of Call
Sun on your skin, salt in the air, and days that drift into dusk. Soak up the season with the latest spring looks.
Spring Forward
As the weather warms and the light lingers, the first signs of spring emerge in timeless silhouettes, fresh hues, and romance in all the details.
Petite Style Guide: How to Find the Perfect Fit and Flatter Your Frame
Discover how to master petite dressing with flattering silhouettes, styling tips and wardrobe essentials designed for women 160cm (5'3") and under.
Party Dressing: A Guide to Every Invitation
Our guide to wedding guest dresses, party dresses, and formal dresses will help you navigate the dress code with confidence while embracing your personal style.
Modern Workwear for Every Season
Discover elevated workwear designed for effortless office dressing, with polished tailoring and versatile styles that move seamlessly from desk to dinner.
The Main Event Edit: Occasion Dressing for Life’s Most Memorable Moments
Discover occasionwear for every special invitation, from cocktail dresses to bridesmaid and black tie styles, designed to make every moment memorable.
International Women's Day 2026
To celebrate, we explore what International Women’s Day means to our team at Forever New. Here, they share their unique stories and successes, and the women who have shaped their lives for the better.
Around Town
Your weekly wardrobe, redefined. Explore new arrivals styled for slow mornings, weekends well spent, and everywhere in between.
Sea Change
A new tide has turned. The latest arrivals unfold in texture and tone, designed to transition seamlessly across seasons.
On The Move
For the girl on the go. When you've got plans and places to be, our latest arrivals are designed to keep up the pace.
What to Wear for Every Summer Occasion
Discover effortless summer dressing with breathable fabrics and versatile silhouettes, perfect for holidays, special occasions and long days in the sun.