Our Conscious Achievements

We look back on how far we've come in transforming our business to reflect a kinder, more responsible approach.

We look back on how far we've come in transforming our business to reflect a kinder, more responsible approach.

Discover our Conscious Highlights listed below

Discover our Conscious Highlights listed below

RESPONSIBLE FIBRES

In 2022 we made big strides towards our Responsible Fibre targets, finishing the year at..

In 2022 we made big strides towards our Responsible Fibre targets, finishing the year at..

• 80%* of our garments containing at least 30% responsible fibres or made using a sustainable process
• 50%* of our garments made with polyester are made with at least 30% recycled polyester
• 100%* of our faux leather products are now Vegan, including our handbags, belts, and shoes. This means they are completely free of animal products, by-products or derivatives

• 80%* of our garments containing at least 30% responsible fibres or made using a sustainable process

• 50%* of our garments made with polyester are made with at least 30% recycled polyester

• 100%* of our faux leather products are now Vegan, including our handbags, belts, and shoes. This means they are completely free of animal products, by-products or derivatives

We worked hard to increase use of responsible fibres across all products, however some targets were more challenging than others..

We worked hard to increase use of responsible fibres across all products, however some targets were more challenging than others..

• 94% of our cotton garments were made using more sustainable cotton or Better Cotton but we were aiming for 100%
• 65% of garments made from cellulose were sustainably sourced, just missing our target of 70%
• 100%* of our faux leather products are now Vegan, including our handbags, belts, and shoes. This means they are completely free of animal products, by-products or derivatives
*Percentage is based on total units made with at least 30% responsible fibres, calculated from March 2021 to December 2022

• 94% of our cotton garments were made using more sustainable cotton or Better Cotton but we were aiming for 100%

• 65% of garments made from cellulose were sustainably sourced, just missing our target of 70%

• 100%* of our faux leather products are now Vegan, including our handbags, belts, and shoes. This means they are completely free of animal products, by-products or derivatives
*Percentage is based on total units made with at least 30% responsible fibres, calculated from March 2021 to December 2022



ENVIRONMENT

This year, Forever New joined the Australian Packaging Covenant or APCO, a not-for-profit organisation leading the development of a circular economy for packaging in Australia.

This year, Forever New joined the Australian Packaging Covenant or APCO, a not-for-profit organisation leading the development of a circular economy for packaging in Australia.

Forever New has committed to working towards their 2025 packaging targets:

Forever New has committed to working towards their 2025 packaging targets:

• 100% of packaging being reusable, recyclable, or compostable by 2025
• 70% of plastic packaging being recycled or composted by 2025
• An average of 50% recycled content included in packaging by 2025

• 100% of packaging being reusable, recyclable, or compostable by 2025

• 70% of plastic packaging being recycled or composted by 2025

• An average of 50% recycled content included in packaging by 2025

• Phasing out problematic and unnecessary single-use plastic packaging by 2025

Read more about APCO's targets here.

Read more about APCO's targets here.



ETHICAL SUPPLY

Forever New was named ‘most improved brand’ for 2022 in the Baptist World Aid Ethical Fashion Report. Read more here

Forever New was named ‘most improved brand’ for 2022 in the Baptist World Aid Ethical Fashion Report. Read more here



COMMUNITY

Dress For Success

Dress For Success

In celebration of International Women’s Day 2022, we joined with long-term charity partners, Dress with Success and ambassador Laura Henshaw to raise money for our Give With Grace initiative. In its third iteration, this campaign raised over $37,000 for Dress for Success, a charity that empowers women in need to achieve secure employment and economic independence, especially after experiences of domestic violence, poverty, and homelessness.

In celebration of International Women’s Day 2022, we joined with long-term charity partners, Dress with Success and ambassador Laura Henshaw to raise money for our Give With Grace initiative. In its third iteration, this campaign raised over $37,000 for Dress for Success, a charity that empowers women in need to achieve secure employment and economic independence, especially after experiences of domestic violence, poverty, and homelessness.

Starlight Children's Foundation

Starlight Children's Foundation

Over the month of December 2022, our Forever New store staff helped raise over $46,000 through customer donations for the Starlight Children’s Foundation as part of our annual Christmas Donation Drive.

Over the month of December 2022, our Forever New store staff helped raise over $46,000 through customer donations for the Starlight Children’s Foundation as part of our annual Christmas Donation Drive.

Share The Dignity

Share The Dignity

Once again, Forever New came together to take part in Share the Dignity’s Christmas appeals by – It’s in The Bag. Our retail and head office staff filled 82 Forever New handbags with personal hygiene and domestic items including sanitary products to be given to women at homeless and domestic violence shelters in time for Christmas.

Once again, Forever New came together to take part in Share the Dignity’s Christmas appeals by – It’s in The Bag. Our retail and head office staff filled 82 Forever New handbags with personal hygiene and domestic items including sanitary products to be given to women at homeless and domestic violence shelters in time for Christmas.