Join Forever You Rewards and receive 10% off*
Join Forever You Rewards and receive 10% off*
Become a Forever You Rewards Member and you’ll receive 10% off* your first full price purchase. Discover a world of exclusive rewards and VIP benefits.
Our Conscious Achievements
We look back on how far we've come in transforming our business to reflect a kinder, more responsible approach.
We look back on how far we've come in transforming our business to reflect a kinder, more responsible approach.
Discover our Conscious Highlights listed below
Discover our Conscious Highlights listed below
RESPONSIBLE FIBRES
We continue to increase our use of responsible fibres that have a lower environmental impact.
We continue to increase our use of responsible fibres that have a lower environmental impact.
Forever New understands that this pillar is integral to our overall Conscious strategy, and this will always be a major focus within our business.
2023 marked a change for what we define as a more responsible item. We now require at least 50% of the fabric composition of the garment to be made with responsible fibres.
*We define a more responsible fibre (or process) as one which results in an improved environmental and/or social sustainability outcome in comparison to conventional processes.
Forever New understands that this pillar is integral to our overall Conscious strategy, and this will always be a major focus within our business.
2023 marked a change for what we define as a more responsible item. We now require at least 50% of the fabric composition of the garment to be made with responsible fibres.
*We define a more responsible fibre (or process) as one which results in an improved environmental and/or social sustainability outcome in comparison to conventional processes.
Our results for 2023
Our results for 2023
• 81%* of our garments contained at least 50% responsible fibres or made using a sustainable process
• 62%* of our garments made with polyester are made with at least 50% recycled polyester
• 100%* of our faux leather products are Vegan, including our handbags, belts, and shoes. This means they are completely free of animal products, by-products or derivatives
• 85% of our cotton garments were made using more sustainable cotton or Better Cotton
• 64% of garments made from cellulose were made with sustainably sourced cellulose
*Percentage is based on total units made with at least 50% responsible fibres, calculated from January
2023 to December 2023
• 81%* of our garments contained at least 50% responsible fibres or made using a sustainable process
• 62%* of our garments made with polyester are made with at least 50% recycled polyester
• 100%* of our faux leather products are Vegan, including our handbags, belts, and shoes. This means they are completely free of animal products, by-products or derivatives
• 85% of our cotton garments were made using more sustainable cotton or Better Cotton
• 64% of garments made from cellulose were made with sustainably sourced cellulose
*Percentage is based on total units made with at least 50% responsible fibres, calculated from January
2023 to December 2023
ENVIRONMENT
We are dedicated to creating initiatives throughout our business to help us make better choices for our environment.
We are dedicated to creating initiatives throughout our business to help us make better choices for our environment.
Forever New is a member of the Australian Packaging Covenant or APCO, a not-for-profit organisation leading the development of a circular economy for
packaging in Australia.
In March 2024, we submitted our first annual report, reporting on packaging data and tonnes of packaging used in our supply chain and Australia. The data showed that:
Forever New is a member of the Australian Packaging Covenant or APCO, a not-for-profit organisation leading the development of a circular economy for
packaging in Australia.
In March 2024, we submitted our first annual report, reporting on packaging data and tonnes of packaging used in our supply chain and Australia. The data showed that:
• 31%* of packaging being reusable
• 64%* of plastic packaging is made from various percentages of recycled materials
• 31%* of packaging being reusable
• 64%* of plastic packaging is made from various percentages of recycled materials
The above numbers reflect some of the work we have already done in this space, and we are excited to continue this journey towards using more responsible
packaging.
*Data from identified packaging items used in our Australian Operations in FY23.
The above numbers reflect some of the work we have already done in this space, and we are excited to continue this journey towards using more responsible
packaging.
*Data from identified packaging items used in our Australian Operations in FY23.
ETHICAL SUPPLY
We are committed to the principles of responsible sourcing in the manufacturing of our products.
We are committed to the principles of responsible sourcing in the manufacturing of our products.
Ethics Hotline in Vietnam
We recognise that while factory audits provide a useful tool in identifying potential indicators of modern slavery from which to drive further engagement, they cannot provide a full
understanding of working conditions. All audits and site visits assess the presence of complaints mechanisms however, we believe that providing a range of channels for workers to raise
concerns is vital in ensuring they have effective and legitimate access to remedies which they feel comfortable and confident in using.
In 2023, we launched an Ethics Hotline in our factories in Vietnam. This means that the workers in Vietnam can reach out to Forever New directly, anonymously and in local language.
An independent third-party is available to manage any complaints, otherwise a complaint is investigated by the Forever New team and applicable in-country team.
Ethics Hotline in Vietnam
We recognise that while factory audits provide a useful tool in identifying potential indicators of modern slavery from which to drive further engagement, they cannot provide a full
understanding of working conditions. All audits and site visits assess the presence of complaints mechanisms however, we believe that providing a range of channels for workers to raise
concerns is vital in ensuring they have effective and legitimate access to remedies which they feel comfortable and confident in using.
In 2023, we launched an Ethics Hotline in our factories in Vietnam. This means that the workers in Vietnam can reach out to Forever New directly, anonymously and in local language.
An independent third-party is available to manage any complaints, otherwise a complaint is investigated by the Forever New team and applicable in-country team.
COMMUNITY
We are passionate about creating positive change through our charity partnerships and community initiatives.
We are passionate about creating positive change through our charity partnerships and community initiatives.
Dress For Success
Dress For Success
2023 was our fourth year partnering with Dress for Success for International Women’s Day. The 2023 campaign featured our ambassadors, Maria Thattil, Jelena
Dokic, and Sarah Davidson sharing insight and personal stories of struggle, triumph, and why advocating for women, especially those without a voice, is important. The campaign raised just
over $30,000 AUD.
Read more about the work Dress for Success does here.
2023 was our fourth year partnering with Dress for Success for International Women’s Day. The 2023 campaign featured our ambassadors, Maria Thattil, Jelena
Dokic, and Sarah Davidson sharing insight and personal stories of struggle, triumph, and why advocating for women, especially those without a voice, is important. The campaign raised just
over $30,000 AUD.
Read more about the work Dress for Success does here.
Starlight Foundation and Kids Can NZ
Starlight Foundation and Kids Can NZ
For the third consecutive year, our Forever New retail staff helped raise money through customer donations for Starlight Foundation Australia and Canada and Kids Can NZ as part of our annual Christmas Donation Drive. Just over $49,000 AUD was raised globally. Read more about the amazing work Starlight Foundation does here and Kids Can NZ does here.
For the third consecutive year, our Forever New retail staff helped raise money through customer donations for Starlight Foundation Australia and Canada and Kids Can NZ as part of our annual Christmas Donation Drive. Just over $49,000 AUD was raised globally. Read more about the amazing work Starlight Foundation does here and Kids Can NZ does here.
Share The Dignity
Share The Dignity
Each December, our store and head office staff in Australia take part in Share the Dignity’s Christmas Appeal ‘It’s in The Bag’In December 2023, a total of 105 Forever New handbags filled with personal hygiene and sanitary products were donated to women impacted by domestic violence and homelessness in time for Christmas. Read more about the amazing work Share The Dignity does here.
Each December, our store and head office staff in Australia take part in Share the Dignity’s Christmas Appeal ‘It’s in The Bag’In December 2023, a total of 105 Forever New handbags filled with personal hygiene and sanitary products were donated to women impacted by domestic violence and homelessness in time for Christmas.Read more about the amazing work Share The Dignity does here.
RESPONSIBLE FIBRES
In 2022 we made big strides towards our Responsible Fibre targets, finishing the year at..
In 2022 we made big strides towards our Responsible Fibre targets, finishing the year at..
• 80%* of our garments containing at least 30% responsible fibres or made using a sustainable process
• 50%* of our garments made with polyester are made with at least 30% recycled polyester
• 100%* of our faux leather products are now Vegan, including our handbags, belts, and shoes. This means they are completely free of animal products, by-products or derivatives
• 80%* of our garments containing at least 30% responsible fibres or made using a sustainable process
• 50%* of our garments made with polyester are made with at least 30% recycled polyester
• 100%* of our faux leather products are now Vegan, including our handbags, belts, and shoes. This means they are completely free of animal products, by-products or derivatives
We worked hard to increase use of responsible fibres across all products, however some targets were more challenging than others..
We worked hard to increase use of responsible fibres across all products, however some targets were more challenging than others..
• 94% of our cotton garments were made using more sustainable cotton or Better Cotton but we were aiming for 100%
• 65% of garments made from cellulose were sustainably sourced, just missing our target of 70%
• 100%* of our faux leather products are now Vegan, including our handbags, belts, and shoes. This means they are completely free of animal products, by-products or derivatives
*Percentage is based on total units made with at least 30% responsible fibres, calculated from March 2021 to December 2022
• 94% of our cotton garments were made using more sustainable cotton or Better Cotton but we were aiming for 100%
• 65% of garments made from cellulose were sustainably sourced, just missing our target of 70%
• 100%* of our faux leather products are now Vegan, including our handbags, belts, and shoes. This means they are completely free of animal products, by-products or derivatives
*Percentage is based on total units made with at least 30% responsible fibres, calculated from March 2021 to December 2022
ENVIRONMENT
This year, Forever New joined the Australian Packaging Covenant or APCO, a not-for-profit organisation leading the development of a circular economy for packaging in Australia.
This year, Forever New joined the Australian Packaging Covenant or APCO, a not-for-profit organisation leading the development of a circular economy for packaging in Australia.
Forever New has committed to working towards their 2025 packaging targets:
Forever New has committed to working towards their 2025 packaging targets:
• 100% of packaging being reusable, recyclable, or compostable by 2025
• 70% of plastic packaging being recycled or composted by 2025
• An average of 50% recycled content included in packaging by 2025
• 100% of packaging being reusable, recyclable, or compostable by 2025
• 70% of plastic packaging being recycled or composted by 2025
• An average of 50% recycled content included in packaging by 2025
• Phasing out problematic and unnecessary single-use plastic packaging by 2025
Read more about APCO's targets here.
Read more about APCO's targets here.
ETHICAL SUPPLY
Forever New was named ‘most improved brand’ for 2022 in the Baptist World Aid Ethical Fashion Report. Read more here
Forever New was named ‘most improved brand’ for 2022 in the Baptist World Aid Ethical Fashion Report. Read more here
COMMUNITY
Dress For Success
Dress For Success
In celebration of International Women’s Day 2022, we joined with long-term charity partners, Dress with Success and ambassador Laura Henshaw to raise money for our Give With Grace initiative. In its third iteration, this campaign raised over $37,000 for Dress for Success, a charity that empowers women in need to achieve secure employment and economic independence, especially after experiences of domestic violence, poverty, and homelessness.
In celebration of International Women’s Day 2022, we joined with long-term charity partners, Dress with Success and ambassador Laura Henshaw to raise money for our Give With Grace initiative. In its third iteration, this campaign raised over $37,000 for Dress for Success, a charity that empowers women in need to achieve secure employment and economic independence, especially after experiences of domestic violence, poverty, and homelessness.
Starlight Children's Foundation
Starlight Children's Foundation
Over the month of December 2022, our Forever New store staff helped raise over $46,000 through customer donations for the Starlight Children’s Foundation as part of our annual Christmas Donation Drive.
Over the month of December 2022, our Forever New store staff helped raise over $46,000 through customer donations for the Starlight Children’s Foundation as part of our annual Christmas Donation Drive.
Share The Dignity
Share The Dignity
Once again, Forever New came together to take part in Share the Dignity’s Christmas appeals by – It’s in The Bag. Our retail and head office staff filled 82 Forever New handbags with personal hygiene and domestic items including sanitary products to be given to women at homeless and domestic violence shelters in time for Christmas.
Once again, Forever New came together to take part in Share the Dignity’s Christmas appeals by – It’s in The Bag. Our retail and head office staff filled 82 Forever New handbags with personal hygiene and domestic items including sanitary products to be given to women at homeless and domestic violence shelters in time for Christmas.