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New Collection | Holiday Escape

To celebrate the holiday season we took some of our favourite influencers on the perfect summer escape. Styled in head-to-toe Forever New, this extra special girls' trip helps to inspire you for the season ahead.



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New Collection | Days of Summer

Inspired by long summer days spent oceanside, our new collection offers you a fresh, carefree style.

New Collection | Desert Rose

Enter a world of colour this spring with our latest collection. Bold sunset hues and abstract prints contrast with relaxed silhouettes and dreamy details.

Fredrika Akander Lees' Spring Edit | Forever New BlogFredrika Akander Lees' Spring Edit | Forever New Blog

Fredrika Akander Lees' Spring Edit

Photographed on a trip to her home country of Sweden, Fredrika Akander Lees gives us some spring styling inspriation. 

New Curve Collection | Something Sweet

Step into spring with whimsical, feminine styles designed to celebrate all things pretty and romantic. 

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New Collection | Something Sweet

Enter a world of whimsy and wonder with our spring preview, featuring ultra-feminine silhouettes, exclusively designed florals, and plenty of ruffles.

New Collection | Ready. Set. Style.

Restart your wardrobe with our latest collection, featuring a range of foundational separates and dreamy dresses, designed to make styling easy.