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Become a Forever You Rewards Member
Join now to discover a world of exclusive fashion rewards and VIP benefits.
Shop the latest and most covetable collections at Forever New. From breathtaking wedding season dresses to luxe denim, your new season wardrobe starts here.
Explore a relaxed yet polished new look for autumn with our April collection. Inspired by a sun-drenched country landscape, our range of luxe knitwear and wool-blend outerwear arrives in a palette of timeless shades like olive and almond, perfectly teamed with splashes of ochre and rust.
Ready your wardrobe for the warm change with an elevated selection of summer-ready styles.
Celebrate your next moment-making occasion in a dress that's equally as special. The Main Event brings together event-ready styles perfect for bridesmaids, wedding guests and black-tie invitees.
Welcome the cooler months with long sleeve dresses and ribbed knits, perfect for every occasion.
With a flattering take on the season's best trends, our all-occasions Curve collection is made to fit sizes 16 to 22.