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    Cookie Policy

    What are cookies?

    Like most websites, our website uses cookies and other similar technologies (such as tracking pixels) to distinguish you from other users. A cookie is a small data file that is stored on your computer or device when you visit a website. 

    Cookies enable you to shop on our website and may be used in a variety of ways to enhance or personalise your online browsing and shopping experience. Cookies may eliminate the need to repeatedly enter the same information, enabling us to improve the reliability and functionality of our websites, evaluate the effectiveness of advertising on our websites, and track website usage patterns. We may also use cookies to personalise the content and advertising you see on our website or on our partners' websites. 

    What are cookies used for?

    We use the following cookies:

    • Strictly necessary cookies: these cookies are essential for the operation of our website (for example, cookies that enable you to use our shopping cart).
    • Analytical or performance cookies: these cookies collect information about how and when you and other visitors use our websites, such as which pages are visited most often. This information allows us to improve how our website works and enhance your browsing experience (for example, by ensuring that users are finding what they are looking for easily).
    • Functionality cookies: these are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
    • Targeting cookies: these cookies record your visit to our website, the pages you have visited and the links you have followed. We use this information to make our website and the advertising displayed on it, as well as the advertising displayed on our partners' websites, more relevant to your interests. 

    We may set these cookies ourselves ("first party cookies"), or we may allow third party organisations to set these cookies on our website ("third party cookies"). 

    Cookies are stored for different periods of time on your computer or device depending on whether they are "session cookies" or "persistent cookies":

    • Session cookies are deleted when you close your browser or leave the website. They are only stored on your computer or device for that browser session or website visit. 
    • Persistent cookies are stored on your computer or device for a period of time after you close your browser or leave the website. 

    You can find more information about the individual cookies we use and the purposes for which we use them in the tables below.

    First Party Cookies

    Cookie name Type of cookie Purpose Duration
    Website functionality cookies Essential These cookies enable you to browse our products, add products to bag, set currency and use features such as my accounts and wish lists. When shopping online, our online services will remember preferences you make (for example your username, language or location). This improves your experience and makes your browsing simpler, easier and more personal to you. If you choose to block or delete these cookies our website may not work as it should and any preferences you have may be lost. Varies
    Google Universal Analytics (_ga, _gid, _gat, AMP_TOKEN, _gac_<property-id>) Analytics

    These cookies help us understand how our visitors use the website and ways we can improve their experience. These cookies record the webpages you have visited before and after visiting the website; and/or records metadata relating to the visits to the website such as date, time and length of the visit; and/or records from which website / browser the visitor has accessed the website.


    Reference:

    https://support.google.com/analytics/answer/6004245

    https://tools.google.com/dlpage/gaoptout

    https://policies.google.com/technologies/types

    		 Varies
    Logrocket (_lr_tabs_, _lr_hb_, _lr_uf_) Analytics These cookies help stores basic information about the user’s session(s) in order to function as a support/debugging/analytics tool. 1 Day, 1 Day, Session
    Emarsys (scarab.visitor, scarab.profile, scarab.mayAdd, scarab.mayViewed) Analytics These cookies store the visitor id to identify users through sessions; gather information on user profiles, product browsing behaviour, and performance metrics of the scripts; track product clicks and cart behaviour. 1 Year, 1 Year, Session
    True Fit (tfc-1, tfc-s) Functional

    These cookies assist in providing a personalized shopping experience by sharing a shopper’s preferences with the True Fit backend to provide highly personalized fit ratings and size recommendations to shoppers. 


    Reference:
    https://www.truefit.com/en/Privacy-Policy 

    		 2 years, Session
    Usabilla Analytics

    These cookies will be used to track whether users are new or returning visitors so the most optimal campaigns and feedback requests can be presented. 


    Reference:
    https://support.usabilla.com/hc/en-us/articles/115003780472-Usabilla-cookies-and-localStorage

    		 Session 

     

    Third Party Cookies

    Cookie name Type of cookie Purpose Duration
    Emarsys (cdv, xp, s) Analytics

    These cookies store the visitor id to identify users through sessions; gather information on user profiles, product browsing behaviour, and performance metrics of the scripts; track product clicks and cart behaviour.


    Reference:
    https://help.emarsys.com/hc/en-us/articles/360005406913-Best-practices-for-your-Privacy-Policy

     

    		 Varies, set by Emarsys
    eShopworld Analytics

    These cookies help to understand how you use our sites and ways that we can improve your experience. These cookies may track things such as how long you spend on a site and the pages that you visit so we can continue to produce engaging content.

    Reference:
    https://www.eshopworld.com/cookie-policy/

    		 Varies, set by eShopworld
    Rakuten Advertising

    These cookies are placed on our site by our third-party service providers in order to track purchases and returning customer behaviour. 


    Reference: https://rakutenadvertising.com/legal-notices/services-privacy-policy/

    		 Varies, set by Rakuten
    Criteo Advertising

    These cookies deliver ads for products on third party websites based on browsing behaviour on our site.


    Reference:
    https://www.criteo.com/privacy/

    		 Varies, set by Criteo
    Facebook Advertising

    This cookie allows us to target our Facebook ads more effectively by matching data we hold with that held by Facebook.


    Reference: https://www.facebook.com/policies/cookies/

    		 Varies, set by Facebook
    Insider Advertising

    These cookies allow us to present campaign messages based on your activity when you visit our website. These cookies are also used to collect information and to enhance End Users’ experience on site.  


    Reference:
    https://useinsider.com/product-privacy-policy/ 

    		 Varies, set by Insider
    True Fit Functional

    These cookies assist in providing a personalized shopping experience by sharing a shopper’s preferences with the True Fit backend to provide highly personalized fit ratings and size recommendations to shoppers. 


    Reference: https://www.truefit.com/en/Privacy-Policy 

    		 2 years

     

    Tracking pixels

    Pixel Name Type of pixel Purpose
    Facebook Impression, Click, and Conversion Tracking pixels allow us to trigger ads on participating websites and apps based on activity tracked from the browser used to visit Forever New website and checkout provided by eShopworld. We also use them to tell when an advertisement we run on another website has been clicked on by Forever New Website visitors and use that information to analyse activity. Purpose: Ads and analytics
    Google Impression, Click, and Conversion Tracking pixels allow us to trigger ads on participating websites and apps based on activity tracked from the browser used to visit Forever New website and checkout provided by eShopworld. We also use them to tell when an advertisement we run on another website has been clicked on by Forever New Website visitors and use that information to analyse activity. Purpose: Ads and analytics
    Rakuten Impression, Click, and Conversion Tracking pixels allow us to trigger ads on participating websites and apps based on activity tracked from the browser used to visit Forever New website and checkout provided by eShopworld. We also use them to tell when an advertisement we run on another website has been clicked on by Forever New Website visitors and use that information to analyse activity. Purpose: Ads and analytics
    Emarsys Impression, Click, and Conversion Tracking pixels allow us to trigger campaigns based on activity tracked from the browser used to visit Forever New website and checkout provided by eShopworld. Purpose: Email campaigns (e.g. cart abandonment, checkout abandonment), ads and analytics.

     

    How do I change my cookie settings?

    You can change your cookie preferences at any time by clicking here:


    You can also block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, please note that if you choose to block all cookies, this may limit your ability to use our website.